All the flavors I’ve tried has a level of tarness that is too high for me. I like things that are more softly sweetened, rather than tart. It’s just my personal preference. I’m giving it three stars, though, because of the nutrition, the nutrition is excellent! I am adding other things to it to alter the taste more to my liking, and if it came in flavors, that were non-tart, I’d be 100% all in!

I dont like the tartness (I’m more of a softly-sweetened drink lover). All the flavors I’ve tried are very tart, too tart for me. But I still gave it three stars because the Nutrition is excellent, I am going to use them and mix them in with other things to alter the taste more to my liking, and if they came in non-tart flavors I’d be all in!

I think the taste is good, it is clumpy and doesn't mix that well. I don't drink it alone. I add a bunch of other healthy mixes to it too but always try mixing up the protein first.

It was really refreshing and not chalky. Mixed really well with the nice mixer that was included & love the little stand. Also like the Shakerbottle. Much easier to open than some other ones I have had. Delicious taste reminded me of a blue raspberry snowcone with the syrup taste. Really good

I have tried alot of protein drinks. I drink them, but I drink them quickly so I dont have to taste them. Jive kept showing up on my Facebook feed and I thought, "There is no way it can be all of the things they say it is." It took me a while but I finally bought a small package to try it and, I must say, I am more than pleasantly surprised. It really does taste like a sports drink. It's not thick, not chalky. The fact that each scoop is 22 grams of protein, only 100 calories AND comes with electrolytes makes it a perfect after workout boost. My husband, who abhors protein shakes but desperately needs them in his diet, raves about how good they are and that he never feels bloated like he does from all of the others. You got us - we are all in on this deal. Thank you for making such a great product.