Solve Your Protein Deficiency

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America’s (Secret) Protein Problem

By Greg W.
Last Updated Sep 9, 2024

Summary: Think you’re getting enough protein?
Most Americans aren’t.

Up to 40 % miss the daily mark, leading to low energy, stubborn cravings, slower recovery, and faster muscle loss.

The five quick facts below expose the hidden protein gap

1. A quarter of us know we are short on protein

A 2024 national survey found that 24 % of Americans admit they do not eat enough protein even though they want to increase it next year.

2. The gap widens with age

Within North America about 40 % of adults 65 + fall below the bare-minimum RDA (0.8 g / kg). 


Also, clinical reviews show older adults who push intake toward ≈ 1.2 g/kg daily keep markedly more lean mass and strength, helping them stay mobile and independent longer.

3. Skipping breakfast = protein crash later

Most Americans load protein at dinner and skimp at breakfast. Nutrition writers call this the “protein desert” that triggers blood-sugar swings and snack cravings all afternoon.

4. Protein power goes way beyond muscles

Higher daily protein in mid-life is linked to better mobility, sharper thinking and overall “healthy aging” decades later.

Red package of Jive Protein Hydrator with strawberry acai lemonade flavor, beside glass with pink drink.

5. Protein Hydrator: the tasty, zero-risk way to erase your protein gap

22 g grass-fed whey isolate in a light, juice-like drink—no chalk, no bloat, just crisp flavor.


- Clean label, naturally flavored, colored, and sweetened; 100 calories, zero added sugar.

- Mixes clear, drinks like vitamin water, not a milkshake.


Why you can try it worry-free:

Flavor Satisfaction Guarantee. If you don’t love every sip we’ll refund you.

1. A quarter of us know we are short on protein

A 2024 national survey found that 24 % of Americans admit they do not eat enough protein even though they want to increase it next year.

2. The gap widens with age

Woman holding a packet of Jive Protein Hydrator in a kitchen.

Within North America about 40 % of adults 65 + fall below the bare-minimum RDA (0.8 g / kg).


Also, clinical reviews show older adults who push intake toward ≈ 1.2 g/kg daily keep markedly more lean mass and strength, helping them stay mobile and independent longer.

3. Skipping breakfast = protein crash later

A person adding a scoop of powder to a glass of water in a kitchen.

Most Americans load protein at dinner and skimp at breakfast. Nutrition writers call this the “protein desert” that triggers blood-sugar swings and snack cravings all afternoon.

4. Protein power goes way beyond muscles

Woman drinking a blue beverage through a straw in a glass jar.

Higher daily protein in mid-life is linked to better mobility, sharper thinking and overall “healthy aging” decades later.

5. Protein Hydrator: the tasty, zero-risk way to erase your protein gap

Red package of Jive Protein Hydrator with strawberry acai lemonade flavor, beside glass with pink drink.

What makes it different?


- 22 g grass-fed whey isolate in a light, juice-like drink—no chalk, no bloat, just crisp flavor.

- 895 mg electrolytes for better muscle function and faster recovery in the same sip.

- Clean label, naturally flavored, colored, and sweetened; 100 calories, zero added sugar.

- Mixes clear, drinks like vitamin water, not a milkshake.


Why you can try it worry-free:

Flavor Satisfaction Guarantee. If you don’t love every sip we’ll refund you.

Two protein hydrator bags with strawberries, lemons, and blue raspberries on a blue background.

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Limited Time Offer

Lock In Free Creatine For Life

Protein Hydrator was sold out but just restocked this week and you can lock in Free Creatine for Life with your subscription.


Not just one tub. Not just once.


Every shipment, forever totally free.


Creatine supports strength, faster recovery, and sharper focus and it’s yours for life if you act now.

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Nutritionist Approved - 30 Day Money Back Guarantee

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